Sunday, December 4, 2011

SodaStream vs. Coke trade-off

The Sodastream "fad" seems to be catching on.  It's butting heads with the established (juggernaut) soda-makers, Coca-Cola and Pepsi.  I thought it would be fun to run a simple break-even analysis.

The analysis assumes the purchase of SodaStream's "Genesis Home Soda Maker" w/starter kit (includes 1x60L carbonator, 2-carbonating bottles, 12x1L sodamix).  After the starter kit is consumed, the user would have to purchase 1x60L carbonators and 1x12L sodamix packs.  The SodaStream option was compared to your standard 1-Liter Coke bottles.


Assumptions:
This analysis does not factor in the following 1) nutritional or environmental benefits/detriments for either product 2) water, electrical, wastage or replacement costs using the SodaStream unit 3) disposal or storage costs using the Coke bottles 4) opportunity or transportation costs associated with either option.


Unit to buy
Liters
Price
Price/L
Carbonator
60
$10
$0.167
Sodamix
12
$5
$0.417
Coke Bottle
1
$2
$2.000

Conclusion:
The SodaStream user would break-even around the 60th Liter of soda based on the table below.  After the 129th Liter, you could buy another maker for your friend with your savings!

However, if you bought 2L Coke Bottles for $2 each, then the Sodastream user would break-even around the 200th Liter.  That's a lot of soda to drink...although some studies show that males, between the ages of 12-29 years,  drink almost 2 liters a day.

Table:
(Key: L# = Liter, M = Maker, B = Bottle, C = Carbonator, P = Pack, $ = Cumulative Dollars)

L#
M
B
B
C
P
$
Coke
$
Diff
0
99
0
0
-
-
99
2
2
(97)
1
0
0
0
-
-
99
2
4
(95)
2
0
0
0
-
-
99
2
6
(93)
3
0
0
0
-
-
99
2
8
(91)
4
0
0
0
-
-
99
2
10
(89)
5
0
0
0
-
-
99
2
12
(87)
6
0
0
0
-
-
99
2
14
(85)
7
0
0
0
-
-
99
2
16
(83)
8
0
0
0
-
-
99
2
18
(81)
9
0
0
0
-
-
99
2
20
(79)
10
0
0
0
-
-
99
2
22
(77)
11
0
0
0
-
-
99
2
24
(75)
12
0
0
0
-
0.42
99
2
26
(73)
13
0
0
0
-
0.42
100
2
28
(72)
14
0
0
0
-
0.42
100
2
30
(70)
15
0
0
0
-
0.42
101
2
32
(69)
16
0
0
0
-
0.42
101
2
34
(67)
17
0
0
0
-
0.42
102
2
36
(66)
18
0
0
0
-
0.42
102
2
38
(64)
19
0
0
0
-
0.42
102
2
40
(62)
20
0
0
0
-
0.42
103
2
42
(61)
21
0
0
0
-
0.42
103
2
44
(59)
22
0
0
0
-
0.42
104
2
46
(58)
23
0
0
0
-
0.42
104
2
48
(56)
24
0
0
0
-
0.42
104
2
50
(54)
25
0
0
0
-
0.42
105
2
52
(53)
26
0
0
0
-
0.42
105
2
54
(51)
27
0
0
0
-
0.42
106
2
56
(50)
28
0
0
0
-
0.42
106
2
58
(48)
29
0
0
0
-
0.42
107
2
60
(47)
30
0
0
0
-
0.42
107
2
62
(45)
31
0
0
0
-
0.42
107
2
64
(43)
32
0
0
0
-
0.42
108
2
66
(42)
33
0
0
0
-
0.42
108
2
68
(40)
34
0
0
0
-
0.42
109
2
70
(39)
35
0
0
0
-
0.42
109
2
72
(37)
36
0
0
0
-
0.42
109
2
74
(35)
37
0
0
0
-
0.42
110
2
76
(34)
38
0
0
0
-
0.42
110
2
78
(32)
39
0
0
0
-
0.42
111
2
80
(31)
40
0
0
0
-
0.42
111
2
82
(29)
41
0
0
0
-
0.42
112
2
84
(28)
42
0
0
0
-
0.42
112
2
86
(26)
43
0
0
0
-
0.42
112
2
88
(24)
44
0
0
0
-
0.42
113
2
90
(23)
45
0
0
0
-
0.42
113
2
92
(21)
46
0
0
0
-
0.42
114
2
94
(20)
47
0
0
0
-
0.42
114
2
96
(18)
48
0
0
0
-
0.42
114
2
98
(16)
49
0
0
0
-
0.42
115
2
100
(15)
50
0
0
0
-
0.42
115
2
102
(13)
51
0
0
0
-
0.42
116
2
104
(12)
52
0
0
0
-
0.42
116
2
106
(10)
53
0
0
0
-
0.42
117
2
108
(9)
54
0
0
0
-
0.42
117
2
110
(7)
55
0
0
0
-
0.42
117
2
112
(5)
56
0
0
0
-
0.42
118
2
114
(4)
57
0
0
0
-
0.42
118
2
116
(2)
58
0
0
0
-
0.42
119
2
118
(1)
59
0
0
0
-
0.42
119
2
120
1
60
0
0
0
-
0.42
119
2
122
3
61
0
0
0
0.17
0.42
120
2
124
4
62
0
0
0
0.17
0.42
121
2
126
5
63
0
0
0
0.17
0.42
121
2
128
7
64
0
0
0
0.17
0.42
122
2
130
8
65
0
0
0
0.17
0.42
122
2
132
10
66
0
0
0
0.17
0.42
123
2
134
11
67
0
0
0
0.17
0.42
124
2
136
12
68
0
0
0
0.17
0.42
124
2
138
14
69
0
0
0
0.17
0.42
125
2
140
15
70
0
0
0
0.17
0.42
125
2
142
17
71
0
0
0
0.17
0.42
126
2
144
18
72
0
0
0
0.17
0.42
126
2
146
20
73
0
0
0
0.17
0.42
127
2
148
21
74
0
0
0
0.17
0.42
128
2
150
22
75
0
0
0
0.17
0.42
128
2
152
24
76
0
0
0
0.17
0.42
129
2
154
25
77
0
0
0
0.17
0.42
129
2
156
27
78
0
0
0
0.17
0.42
130
2
158
28
79
0
0
0
0.17
0.42
131
2
160
29
80
0
0
0
0.17
0.42
131
2
162
31
81
0
0
0
0.17
0.42
132
2
164
32
82
0
0
0
0.17
0.42
132
2
166
34
83
0
0
0
0.17
0.42
133
2
168
35
84
0
0
0
0.17
0.42
133
2
170
37
85
0
0
0
0.17
0.42
134
2
172
38
86
0
0
0
0.17
0.42
135
2
174
39
87
0
0
0
0.17
0.42
135
2
176
41
88
0
0
0
0.17
0.42
136
2
178
42
89
0
0
0
0.17
0.42
136
2
180
44
90
0
0
0
0.17
0.42
137
2
182
45
91
0
0
0
0.17
0.42
138
2
184
46
92
0
0
0
0.17
0.42
138
2
186
48
93
0
0
0
0.17
0.42
139
2
188
49
94
0
0
0
0.17
0.42
139
2
190
51
95
0
0
0
0.17
0.42
140
2
192
52
96
0
0
0
0.17
0.42
140
2
194
54
97
0
0
0
0.17
0.42
141
2
196
55
98
0
0
0
0.17
0.42
142
2
198
56
99
0
0
0
0.17
0.42
142
2
200
58
100
0
0
0
0.17
0.42
143
2
202
59
101
0
0
0
0.17
0.42
143
2
204
61
102
0
0
0
0.17
0.42
144
2
206
62
103
0
0
0
0.17
0.42
145
2
208
63
104
0
0
0
0.17
0.42
145
2
210
65
105
0
0
0
0.17
0.42
146
2
212
66
106
0
0
0
0.17
0.42
146
2
214
68
107
0
0
0
0.17
0.42
147
2
216
69
108
0
0
0
0.17
0.42
147
2
218
71
109
0
0
0
0.17
0.42
148
2
220
72
110
0
0
0
0.17
0.42
149
2
222
73
111
0
0
0
0.17
0.42
149
2
224
75
112
0
0
0
0.17
0.42
150
2
226
76
113
0
0
0
0.17
0.42
150
2
228
78
114
0
0
0
0.17
0.42
151
2
230
79
115
0
0
0
0.17
0.42
152
2
232
80
116
0
0
0
0.17
0.42
152
2
234
82
117
0
0
0
0.17
0.42
153
2
236
83
118
0
0
0
0.17
0.42
153
2
238
85
119
0
0
0
0.17
0.42
154
2
240
86
120
0
0
0
0.17
0.42
154
2
242
88
121
0
0
0
0.17
0.42
155
2
244
89
122
0
0
0
0.17
0.42
156
2
246
90
123
0
0
0
0.17
0.42
156
2
248
92
124
0
0
0
0.17
0.42
157
2
250
93
125
0
0
0
0.17
0.42
157
2
252
95
126
0
0
0
0.17
0.42
158
2
254
96
127
0
0
0
0.17
0.42
159
2
256
97
128
0
0
0
0.17
0.42
159
2
258
99
129
0
0
0
0.17
0.42
160
2
260
100

SODA closed at $31.06 on 12/2/2011

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